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"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus ...

More Than Words presents a step-by-step guide for parents of children with autism spectrum disorder in an extensive, practical, and user-friendly format. Strategies are drawn from current research ...

A complete guide to succeeding in today's burgeoning seminar business—from developing a program and market testing, to pricing, promotion, advertising, and more! How to Develop & Promote Succe...

The guru of the Guerrilla Marketing series, with over a million copies in print, teaches entrepreneurs how to market aggressively without spending one cent. Levinson, the authority on big-business ...

Interested in promoting your business and/or Web site, but don’t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web ...

This book explores two aspects of public health marketing. Section One details the marketing challenges that the industry of public health faces. Section Two outlines the steps involved in planning...

This book explores two aspects of public health marketing. Section One details the marketing challenges that the industry of public health faces. Section Two outlines the steps involved in planning...

Packed with easy-to-play games based on the latest brain research! A young child's brain grows at a phenomenal rate in the first years of life, opening a window of opportunity for learning that oc...

Writing books for children is both art and business. If you dream of becoming a children's author -- or even if you're well on your way -- this handbook can help you in writing sellable stories, ...

It's time to make a baby. You and your partner ditch the birth control, chart your cycle, pinpoint Ovulation Day, and then proceed to make wonderful love, reveling in the joy and excitement of cr...

Library media specialists can jumpstart reading enthusiasm for their young adult audience with this new resource and the emerging effectiveness of using graphic novels to promote literacy. This res...

A complete guide to succeeding in today's burgeoning seminar business—from developing a program and market testing, to pricing, promotion, advertising, and more! How to Develop & Promote Succe...

"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus ...

This book offers a revolutionary way to reduce irresponsible behavior. People who use the approach find it life-changing. You will learn how to discipline without stress, raise responsibility, im...

The key to a web site’s success is its ability to entice surfers to stop at that site, absorb what it offers, and return at a later date. This guide provides tools such as templates, checklis...

Writing books for children is both art and business. If you dream of becoming a children's author -- or even if you're well on your way -- this handbook can help you in writing sellable stories, ...

"Self-publishing," say authors Tom and Marilyn Ross, "is a perfect example of the American dream." The Complete Guide to Self-Publishing, then, is an aspiring self-publisher's dream. "This isn't a ...

A complete guide to succeeding in today's burgeoning seminar business—from developing a program and market testing, to pricing, promotion, advertising, and more! How to Develop & Promote Succe...

"Self-publishing," say authors Tom and Marilyn Ross, "is a perfect example of the American dream." The Complete Guide to Self-Publishing, then, is an aspiring self-publisher's dream. "This isn't a ...

This book offers a revolutionary way to reduce irresponsible behavior. People who use the approach find it life-changing. You will learn how to discipline without stress, raise responsibility, im...