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Inspired by the popular book Coercion by Douglas Rushkoff, this book presents key ideas and case examples of consumer manipulation in a practical, easy-to-follow, illustrated format.

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Drawing principally on original source materials, Nancy Goyne Evans's elegantly written and extensively illustrated Windsor-Chair Making in America presents an authoritative and absorbing historica...

This work details the consumer-guided evaluation of personal care products, outlining all the steps used in consumer testing to steer the creation of new commodities, from concept evolution and for...

Consumer Reports Guide to Baby Products is the perfect personal baby shopping consultant. Over the years, this invaluable guide has helped thousands of new parents navigate the sea of complex and s...

The American Bar Association Family Legal Guide is the most comprehensive and authoritative legal resource available for the layperson. Revised and updated, it helps readers steer clear of legal pi...

"Managing a Consumer Lending Business" summarizes the lore and the knowledge of the business as the new century begins. It covers many subjects a good manager should know: the importance of how to ...

Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current a...

Drawing principally on original source materials, Nancy Goyne Evans's elegantly written and extensively illustrated Windsor-Chair Making in America presents an authoritative and absorbing historica...

With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-...

Consumer advocate Clark Howard is a rising star on America's airwaves, with his popular The Clark Howard Show syndicated in more than seventy cities nationwide. Five days a week, Clark brings his c...

With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-...

The essential follow-up to the BusinessWeek bestseller Trading Up A BMW in a Costco parking lot? A working class family with a 50 inch plasma TV? A 27-year-old Japanese administrative assistant ...

Consumer advocate Clark Howard is a rising star on America's airwaves, with his popular The Clark Howard Show syndicated in more than seventy cities nationwide. Five days a week, Clark brings his c...

America is no longer a country but a multimillion-dollar brand, says Kalle Lasn and his fellow "culture jammers". The founder of Adbusters magazine, Lasn aims to stop the branding of America by cha...

The essential follow-up to the BusinessWeek bestseller Trading Up A BMW in a Costco parking lot? A working class family with a 50 inch plasma TV? A 27-year-old Japanese administrative assistant ...

Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current a...

This reliable source explores the traditional areas in consumer protection and covers the state and federal laws dealing with electronic transactions. Expert discussion includes topics on public an...

Consumer Reports Guide to Baby Products is the perfect personal baby shopping consultant. Over the years, this invaluable guide has helped thousands of new parents navigate the sea of complex and s...

Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how product...