popular questions for tag "brands"

There are hundreds of styles and models of mobile phones that comes out in the market every month. Each has it's own pros and cons. Usually, the ones with more pros than cons are what mobile p...

"When everybody zigs, zag," says author Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of Neumeier's first book, THE BRAND GAP, but d...

Emotional Branding Bonds Brands With Today's Savvy Consumers A visionary approach to building powerful brand loyalty, this groundbreaking book shows marketers of any product or service how to enga...

Sellout "Brand" or just plain "Bland"? In Lovemarks, advertising giant Saatchi & Saatchi CEO Kevin Roberts delves deep into what mysteries lie behind the long-term success and unwavering customer l...

In an era of mixed media messages, in which brands are extended to the breaking point and complex marketing theories compete for attention, it is more difficult than ever to create effective brands...

This innovative approach -- blending practicality and creativity -- is now in full-color! From translating the vision of a CEO and conducting research, through designing a sustainable identi...

“Iconic brands” (ie: Coca-Cola, Volkswagon, Corona) have social lives and cultural significance that go well beyond product benefits and features This book distills the strategies used...

How does a brand--a company or one of its products--stand out in an ever-louder and more chaotic marketplace? Why do customers develop intense and lasting bonds with some products they consume, but...

A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, h...

A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, h...

A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, h...

"Eating the Big Fish is on fire with ideas. Best in the marketplace." -Steve Hayden, President, Worldwide Brand Services, Ogilvy & Mather "In 1986, the Levi's® Dockers® brand challenged the...

This innovative approach -- blending practicality and creativity -- is now in full-color! From translating the vision of a CEO and conducting research, through designing a sustainable identi...

"Eating the Big Fish is on fire with ideas. Best in the marketplace." -Steve Hayden, President, Worldwide Brand Services, Ogilvy & Mather "In 1986, the Levi's® Dockers® brand challenged the...

Classic Beers of the Good Old DaysThere was a time when one income could support a family, when American-made automobiles were the best on the market, when you could eat a steak without thinking of...