Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time 
asked by learner on October 31, 2006 12:00 PM
In order for a Web site to sell effectively, it must appeal to the unique culture, mindset, and psychology of the Web. Simply put, what works in the brick-and-mortar world does not necessarily grab Web shoppers. Companies selling products and services online need to promote their wares with engaging copy that grabs attention and compels Web site visitors to buy.
Web Copy That Sells presents copy strategies that have been proven time and again in the e-commerce arena. Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, reveals her revolutionary approach based on five simple questions, which, when answered, make the copy practically write itself. Veloso crams all the information from her 12-hour, $997 live seminars into a comprehensive book that will help any Web copywriter:
* write sizzling and irresistible Web copy, e-mails, and marketing communications * quickly turn lackluster sites into "perpetual money machines" * use Neuro-Linguistic Programming and psychological tactics to compel Web surfers to buy * avoid the top three blunders that can wipe out your sales * convert up to 50% of online prospects into paying customers * and more!
Reviews
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As others have briefly mentioned here, what you get out of Web Copy That Sells will really depend on what you want to sell and how new you are to the field of advertising and the internet.
My biggest complaint about the book was that it comes off as a circle jerk. Meaning, the book concentrates on web copy for selling "revolutionary" courses on how to get rich and how to make mega bucks online. It could be said it's written for an audience that hopes to to sell to themselves.
For those wanting to sell products, rather than 'How To' guides, you might gain a little from this book, yet I suspect those of you who are working in an internet related field will cringe at some of the content. There are even parody websites of some of the advertising styles suggested throughout the book. It really is about writing web copy for a new-to-the-web customer.
It is unfortunate that Veloso spends most of her time discussing copy for actual web sites (even worse is that they are websites selling something aimed at those wanting to get rich), when the reality is that a lot of web copy needs to be written for actual online ads. Online ads for physical products or actual services. This is where many of Veloso's techniques fall flat.
Summary: If you want to learn how to sell an e-book, buy this book. Otherwise look elsewhere.
My biggest complaint about the book was that it comes off as a circle jerk. Meaning, the book concentrates on web copy for selling "revolutionary" courses on how to get rich and how to make mega bucks online. It could be said it's written for an audience that hopes to to sell to themselves.
For those wanting to sell products, rather than 'How To' guides, you might gain a little from this book, yet I suspect those of you who are working in an internet related field will cringe at some of the content. There are even parody websites of some of the advertising styles suggested throughout the book. It really is about writing web copy for a new-to-the-web customer.
It is unfortunate that Veloso spends most of her time discussing copy for actual web sites (even worse is that they are websites selling something aimed at those wanting to get rich), when the reality is that a lot of web copy needs to be written for actual online ads. Online ads for physical products or actual services. This is where many of Veloso's techniques fall flat.
Summary: If you want to learn how to sell an e-book, buy this book. Otherwise look elsewhere.
reviewed by radar on November 29, 2006 6:59 AM
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I'm new to web copywriting so I found this book to be a fantastic guide. Maria Veloso lays out a great blue print to follow and web copywriting exercises to get you on the right path. It's a great resource that I keep nearby for reference. I would recommend this book to anyone interested in web copywriting.
reviewed by bigdv on November 29, 2006 5:52 PM
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Although the book was very focused on selling, I found the advice very interesting and hands on! What interested me the most was the part with the psychological motivators.
reviewed by speaker on November 29, 2006 7:16 PM
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Another excellent book that clearly illustrates how different copy written for the web and for emails needs to be. Maria shares a lot of secrets that any serious practicioner should adapt to the online medium. The magic word here is adapt, since her emphasis is on products. I also find that short copy, or long copy that feels like short copy, is important when writing for an online audience. Still, this book is well worth the money. I recommend it to my clients and Creative Marketing Workshop attendees.
reviewed by ivan on November 29, 2006 7:38 PM
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I have a website and I realised that my sales pitch (copy) was poor. I decided to look on amazon for some inspiration. 'Web Copy That Sells' seemed the best option, so I purchased it. I don't read too many books, but I just couldn't put this one down. I have since embarked on transforming my web copy on my website.
The only downside to the book is that it is intended more for direct marketing websites (The ones with the really long pages). However, I have used many of the methods that Maria talks about in this book, even though my web copy is not for direct marketing. I really recommend this book to anyone who wants to create great web copy.
The only downside to the book is that it is intended more for direct marketing websites (The ones with the really long pages). However, I have used many of the methods that Maria talks about in this book, even though my web copy is not for direct marketing. I really recommend this book to anyone who wants to create great web copy.
reviewed by tubi on November 29, 2006 7:39 PM