Treat Your Customers: Thirty Lessons on Service and Sales That I Learned at My Family's Dairy Queen Store 
asked by ladyrunner on October 30, 2006 9:04 PM
Customer service is the cornerstone of every successful business, and in Treat Your Customers, corporate businessman Bob Miglani reveals winning strategies for sales and service using anecdotes and analogies from his experiences working at his familys Dairy Queen store. Miglani cuts to the essence of what makes great customer service by sharing clear, concise techniques and guidelines for coping with angry customers, minimizing stress, and making customer service providers feel great about doing their jobs. Both charming and educational, Treat Your Customers will appeal to any business owner, manager, or corporate employee who wants to enhance sales, motivate employees, and keep customers coming back.
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Miglani gets to the heart of what every sales professional should be trying to achieve. I have been in sales for over 20 years, I started out selling newspapers and have worked my way to selling complex biotechnology oncology medications; this book shows exactly how to be successful no matter what your product is. The basic principles are all there! This book is a winner, and I plan on giving it to all my fellow sales professionals.
reviewed by 90210 on November 10, 2006 5:13 AM
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I love this book! In Treat Your Customers, Miglani tells us how to create AND maintain satisfied customers. Follow his lessons and simplify your approach. Don't over-complicate customer service; it really is about the fundamentals! Well done... Now this satisfied customer is off to get her BOGO Blizzard...
reviewed by astrofizzy on November 16, 2006 5:18 PM
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Bob Miglani is a tremendous author. Treat Your Customers is so perfect for an individual or a company. After reading the first few pages, I was already motivated to take action to enhance the culture and performance of my company. This book must be read by everyone in a customer relationship environment. Treat Your Customers is one of those rare books that will teach you a valuable business lesson regardless of your position and this book should be a required reading for all employees. The best thing about the book, it has an amazing way of teaching you things without getting boring.
reviewed by librarian on November 17, 2006 2:18 PM
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Must for every business!!!!
Every retailer needs to get this book to help teach basic good customer service. We are all losing sight of what matters the most and that is the Customer!!! This book gets right to the point and does it in a very quick, easy and practical way. Everyone working needs to read this!
Every retailer needs to get this book to help teach basic good customer service. We are all losing sight of what matters the most and that is the Customer!!! This book gets right to the point and does it in a very quick, easy and practical way. Everyone working needs to read this!
reviewed by scanner on November 25, 2006 5:54 AM