There's a Customer Born Every Minute: P.T. Barnum's Amazing 10 "Rings of Power" for Creating Fame, Fortune, and a Business Empire TodayGuaranteed! 
"Joe Vitale has created an entertaining, educational, and motivational manual-with the help of P.T. Barnum-that belongs in every hotel room alongside the Bible. Then, guests might read his inspirational book first, and give thanks to God for this worthy discovery."
—Alan Abel, media hoaxer, author, consultantand lecturer on "Using Your Wits to Win"
"If you're going to excel in business, learning about a showman like Barnum and applying some of the lessons he taught can give you valuable insights. Joe Vitale has captured ten of these lessons (he calls them 'rings of power') and shows how you can apply them in a way that will open your eyes and stretch your imagination. There's a lot of money-making and fun wisdom here."
—Joseph Sugarman, Chairman, BluBlocker Corporation
"Finally someone does it!!! Joe Vitale reveals the REAL P.T. Barnum! Vitale highlights the outrageously astute marketing of Barnum. Barnum's driving belief certainly was that there IS a customer 'born' every minute. You will glean a number of useful 'new' marketing ideas that you can instantly use in your business. And you will learn about one of the savviest marketers of a time gone by. Fun, exciting, insightful, and packed with ideas! Genius!"
—Kevin Hogan, author of The Science of Influence and The Psychology of Persuasion
"I love this book. If you'd like to know the real story about one of the most fascinating characters in American history, told by a master storyteller (and the person who probably knows more about him than anyone else), read this book. Barnum is not the guy portrayed by the legend attached to his name. He is much, much more, and Vitale tells his story with the can't-put-it-down passion and excitement he's become so well known for."
—Bill Harris, President, Centerpointe Research Institute
Reviews
I read a ton of books on marketing, sales, business biography, personal development, etc. In general, I try to find a few tasty morsels from each book... "one good idea" to be worth the price of the book.
Reading this book was like going through a buffet - with tons of great ideas, and insight into business; both in history, and how those lessons are aplicable today. In fact, I recieved a few concrete ideas which I'm acting on, which will I'm sure result in hundreds of thousands in income to me in the next couple years.
The old adage - you can lead a horse to water, but you can't make em drink is true. Joe Vitale can expose a great idea or piece of advice, but if one doesn't take action, what good is it?
For $15? good value - read the book with a pen / highligter in hand, and make notes - and take action on those ideas.
Knowledge is not power - knowledge is potential power. Action has power - so take action on the knowledge.