The New Medicines: How Drugs are Created, Approved, Marketed, and Sold this question feed

asked by imtheboss on November 26, 2006 5:07 PM
Today, most people use prescription medications. Every year, the multi-billion dollar pharmaceutical industry produces new medicines that treat everything from arthritis to AIDS, from high cholesterol to depression. But, despite recent controversies regarding the safety of drugs, consumers know little about the medications that they ingest and inject. How are these new medicines invented? How do consumers know that drugs are safe and effective? How are they tested? Who regulates their production - and who watches the regulators? How do drug companies produce the vast quantities needed for the marketplace, and why do they market their drugs as they do? The New Medicines leads the reader through the maze of the modern drug industry - from bench to bedside - and provides consumers with a step-by-step understanding of how new medicines are created, approved, marketed, and sold. In addition to explaining how drugs reach the medicine cabinet, the author - an experienced researcher and teacher - provides the scientific and business background for understanding the current controversial issues surrounding new medicines, such as: The rise and fall of the COX-2 inhibitors, Vioxx and Celebrex, and the process by which they were invented, approved, and re-evaluated. The saga of the cancer drug Erbitux and its creator, the company Imclone, made famous as the centerpiece of the Martha Stewart insider-trading scandal The strengths and weaknesses of the approval process of the Food and Drug Administration The controversial new marketing techniques of the pharmaceutical industry A balanced work that provides readers with an unbiased look at the drug industry, The New Medicines will answer the questions of anyone who has ever looked at a bottle of their prescription pills and wondered, "how did that get here?"


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Every year the pharmaceutical industry produces new medicines - but are they safe? One of the best ways a consumer can find out more about how such new drugs are tested and presented is by reading THE NEW MEDICINES: HOW DRUGS ARE CREATED, APPROVED, MARKETED AND SOLD, by biomedical researcher and teacher Bernice Schacter. Chapters provide historical and business background around major new drugs which have been controversial news topics, analyze the FDA's processes, and survey new marketing techniques aimed at consumers rather than physicians. From product launches to unknown factors in drug interactions, THE NEW MEDICINES provides an excellent historical overview.
reviewed by fusionz on November 26, 2006 7:22 PM

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