The Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets & Licensing 
asked by titanium7 on November 3, 2006 2:49 PM
Clear, comprehensive advice from an intellectual property lawyer--for every artist, inventor, and small business owner.
Today, virtually all companies, artists, and innovators run the risk of losing their competititve edge-and big money-by not adequately safeguarding their intellectual property. Written by an expert in intellectual property law, this is the first book to address the full range of legal protections available-patents, copyrights, trademarks, trade secrets, and licensing-with innovative information you won't find elsewhere, including:
€ Legal landmines every successful entrepreneur must avoid
€ Business practices that can be
protected-but are often overlooked
€ Protecting your intellectual property on the Internet
€ What are your ideas and the rights to them really worth?
€ Why trade secrets are a powerful and under-utilized protection
€ Lessons learned from Amazon.com, Microsoft, and other elite entrepreneurs
€ How even smart, savvy AOL lost exclusive trademarks, including "YOU'VE GOT MAIL!"
The Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets and Licensing is the definitive guide for the entrepreneur and innovator who is ready to protect what he or she has created-a
Today, virtually all companies, artists, and innovators run the risk of losing their competititve edge-and big money-by not adequately safeguarding their intellectual property. Written by an expert in intellectual property law, this is the first book to address the full range of legal protections available-patents, copyrights, trademarks, trade secrets, and licensing-with innovative information you won't find elsewhere, including:
€ Legal landmines every successful entrepreneur must avoid
€ Business practices that can be
protected-but are often overlooked
€ Protecting your intellectual property on the Internet
€ What are your ideas and the rights to them really worth?
€ Why trade secrets are a powerful and under-utilized protection
€ Lessons learned from Amazon.com, Microsoft, and other elite entrepreneurs
€ How even smart, savvy AOL lost exclusive trademarks, including "YOU'VE GOT MAIL!"
The Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets and Licensing is the definitive guide for the entrepreneur and innovator who is ready to protect what he or she has created-a
Reviews
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There was very little useful information in the book about the details of obtaining patents or trademarks - a lot of legal definitions and the like but few nuts and bolts for anyone looking to apply for them.
reviewed by maxmill on November 15, 2006 7:31 AM
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Attorney Jill Gilbert has given us a well written, well researched, highly informative, and easily understandable book on patents, copyrights, trademarks, etc. There is something for everyone, be it businessman, artist, musician, or entrepreneur.
reviewed by tsu on November 21, 2006 10:21 PM
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A practical guide to legal rules about protecting your intellectual property (IP). If your business relies significantly on IP to generate value, you may find that you can use your legal counsel better after reading this book.
reviewed by orla on November 26, 2006 12:11 PM
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I looked at a handful of books on the subject, and this one was the easiest to read, the most succinct, and yet still the most comprehensive. Rather than rambling, it just gets to the point in an enjoyable way.
reviewed by shagdag on November 28, 2006 11:58 PM
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I didn't read it cover to cover, but opened it at the points where I was at that part of the process. Good for reading that way. Get up to speed on, for example, copyright, move on in your business, revisit the book later when you're doing, for example, patents.
reviewed by tacos on November 29, 2006 8:27 AM