Portrait and wedding photographers will find scores of proven-effective strategies for starting a new studio or improving an existing one in this thoroughly updated edition of an industry classic! Filled with real-life insights only a professional studio photographer would know, The Business of Studio Photography provides practical advice and surefire strategies for every aspect of operating a photography studio: from choosing a location, financing, and equipping the business to pricing jobs, negotiating with photo labs, and selling to the public. There are scores of no-nonsense guidelines for devising short- and long-term business plans, handling paperwork effectively, conducting public relations and self-promotion programs, and more. This updated and expanded edition includes an all-new section on the use of digital photography by the studio photographer, as well as completely updated lists of websites, equipment, books, and other photography resources. The book also features dozens of sample equipment checklists and forms, all ready to copy and use immediately. This is the definitive one-stop reference of professional tips and techniques for every studio photographer!