Sweetness and Power: The Place of Sugar in Modern History 
Reviews
Mintz's engagement with cultural anthropology is based on a sophisticated premise: the way in which canonical anthropology marginalizes the primitive in opposition to civil society is related to the way in which liberal economics marginalizes the producer in opposition to the liberal individual consumer. The term "in opposition to" is appropriate because in this marginalization, both ends are mutually decentered. Both the primitive and the civil as well as production and consumption are on the margins because there is a labor, an exploitation, and an invocation to behavior that defies logic on each end. This, Mintz implies, necessitates a rejection of the prevailing colonial narrative of one-way dominion. For him, the mass-consumption of sugar is an anthropological anomaly. This is the puzzle that leads him to root his study in England from roughly 1650 thru 1900, during which time sugar went from being a lavish luxury to a staple of working class diets. As he notes, there is ample anthropological precedent to model culture and society as resistant to change and resistant to the imposition of new practice and tradition, even amidst a changing milieu that raises contradictions. Thus, contrary to liberal economic theory, demand is not a matter of nature in which rational persons severed from cultural meaning rush toward rational hedonistic consumption with open arms. Indeed, anthropology suggests that nature resists this imposition of change. Because of this, demand must be a structural phenomenon. It must at some juncture interrupt and structure culture in a way that is alien to its natural progression. The author concludes that production must create cultural meaning.
Understanding demand as structure and not nature allows there to be a liminal space between production and consumption. For Mintz, sugar inscribes a genealogy of contact upon this space. He sees the global connectedness of commodity as a new shape in which to group peoples in the study of kinship, religion and other cultural phenomena. In revealing how sugar came to England as science, theology, morality and a bedfellow (or perhaps even a progenitor) of the Enlightenment and other significant social shifts, the author hopes to springboard similar scholarship in cultural studies. The text concludes that the massive success of sugar in imposing a sort of consumptive hegemony in places like England and the United States, while not as significantly restructuring cultural practices in places like France and China, presents fertile ground for future research. If it has a shortfalling, it is the absence of a more explicit centering of power-this is to say that in focusing on the mutual marginalization of production and consumption there is a lack of coherence when it comes to narrating a driving force behind it all. Nonetheless the author makes significant contributions to cultural studies and interdisciplinary scholarship as well as hinting at the potential for deploying commodity as a postnational and contra-national discourse.
Sugar is always a labor intensive project, from the mill, to the distillery, to the storehouse and all the laborers it takes to run these places. Mintz discusses how this need for labor caused the British to look to Africa and other places to find cheap or free labor. With sugar came slavery, and those slaves who did the plantation work generally worked in the Caribbean while the product they created was delivered to British aristocracy.
In the mid-1700ýs sugar is made cheaper and more accessible to the lower classes and at this point shifts in its purpose to sweeten food. And as outlined by the upper statistics, sugar only continues to grow in demand. It is interesting that because sugar started as something precious and hard to come by, when it later became more cheap and accessible to the working class it still seemed to uphold that ýrareness.ý The working class felt like they were increasing in freedom and status as they started to consume sugar. Sugar and like products ýrepresented the growing freedom of ordinary folks,ý yet did Sugar really mean freedom?
In analysis of Mintzýs thesis I am most convinced that sugar is a powerful force that has moved us historically and today. Sugar production has not only caused the physical relocation, its consumption has caused us to form class and psychological identity around it; today we still live with the power of sweetness in our everyday life, most of the time not giving it a second thought.
Sugar took slaves from Africa to the new world in America. It created identity in the aristocracy and later a manufactured sense of freedom among the working class. Today it continues to grow in its use across the world and has become an everyday commodity. The more fast paced life becomes in the 21st century, the more consumers are drawn to pre-prepared processed foods consistently with high contents of sugar. Sucrose production separated African families in the 1700s, brought class distinction to Europeýs families during its shift to capitalism, and now it severs families from eating together at the dinner table with its processed and fast foods. With these implications either we allow sugar to keep moving us, or we move it off the table, out of the cupboard and dump it into Boston Harbor.
