It should really have more important information, such as a summery of costs, tips on picking the perfect horse fo lessons, hiring staff, stuff that you REALLY need to know about starting your own business. Other then that, it's really a great and imformative book.

The book covered a good range of topics. I found several new ideas well worth using in starting our business. The book was definately well worth buying!

I found this book to be an extremely fun read. I firmly believe that the foundation to any successful business is marketing because if people don't know your business then you have no clients. This book gives some creative ideas to advertise your business along with some fun money-maker activities to plan. However, it is not a very complete guide to starting and running a horse business because there is a lot more to think about when starting a business than colors and horse shows. This is why I find the title to be a bit misleading. I bought this book along with "Business Planner and Bookkeeper for the Horse Enterprise" and found the two books to be an extremely helpful pair. As with any business though, one or two books can not teach you how to be successful. To anyone who is serious about starting a business, I recommend reading as many books as possible about running a business, not just this one.

As I went through the process of building a barn I kept thinking of things I wanted to do and getting really good ideas, but then inevitably I would forget them. This book contains them all plus hundreds of other great ideas!!

I have read most of this book and am hoping to manage a horse farm in years to come. It is mostly revolving around a schooling and boarding stable. It has many good ideas about saving money and advertizing. I am not very experienced in running businesses and a horse business, as a loyal friend said, can make you or break you. This would help many people on a budget. It does not however tell you the approx. expenses for building and owning a stable including feed, the farrier and vet bills, and the beddings, probably to the varying prices of these items. I would recommend this book but would get a few more references on right after you build the barn and get it running.