Specialty Shop Retailing: How to Run Your Own Store Revised this question feed

asked by ladyrunner on November 26, 2006 3:07 PM
Innovative Ideas for Retail Success

"A well-written book that covers all aspects of specialty retailing. A wonderful resource for anyone in retail or thinking about opening a shop."
—Kim Mack, Vice President, Crabtree & Evelyn

"Specialty Shop Retailing is a bonanza of savvy ideas and an excellent road map to success in specialty retailing. . . . Schroeder apparently has done it all, or most—and, thankfully, she's willing to share it with the rest of us!"
—Phyllis Sweed, former editor in chief, Gifts and Decorative Accessories

"Everything you wanted to know about specialty retailing you can learn right here. . . . A must-read by all prospective owners and all key employees. . . . Add your own creativity and fun, and you have the formula for SUCCESS!"
—Joan F. Gillman, University of Wisconsin School of Business-Madison

"The first book you should read if you want to open a successful retail specialty shop, and a must book to read if you want to compare your store with one of the best in the field."
—Bill Haefling, President, Haefling & Haefling, Inc.

"If you plan to open a specialty retail store, this book is a must! . . . I guarantee that those with existing retail operations, regardless of the maturity of the business, will also benefit from this book. Enjoyable reading!"
—Anne McGilvray, Anne McGilvray & Company

"Carol Schroeder's insightful and humorous approach, combined with her broad human understanding and expertise, make for enjoyable as well as instructive reading. This book is essential for anyone who is considering opening a retail store."
—William E. Little Jr., Chairman, George Little Management, Inc.


Reviews

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Was rather of a long story and sometimes hard to read as it doesn't get to the point quick. But I did get one good idea from it so there was some value in it for me.
reviewed by runaway on November 27, 2006 5:37 PM

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I have worked in retail for over seven years in both corporate and small business settings. I'm now conducting marketing research for a souvenir shop. I've read several book and this was by far one of the most helpful. It's an easy read that doesn't take long to finish but is packed full of useful information. I anticipate referring back to it for quite some time for basic information.
reviewed by h2o on November 29, 2006 7:54 AM

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This is an excellent boodk for starting up a specialty shop or other type of retail shop. Great tips, many insights, and very REAL.
reviewed by speed5599 on November 29, 2006 3:31 PM

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I am just in the beginning stages of starting/planning my own business & this book is by far the most helpful one I've read so far. The author covers an enormous range of topics that are invaluable to a "newbie" like me- lots of topics I never even considered. She has a ton of great ideas about advertising & marketing that really got my creative juices flowing. There are some great tips for buying merchandise for your store, and not only does she discuss how to setup and arrange your store and storefront, she gives invaluable advice about running your business office as well. Just a few of the other topics include managing employees, customer service, setting store policies, and developing relationships with vendors. Like I said, she covers just a little bit of everything and I feel much better equipped now to handle this business venutre- thanks to her invaluable expertise and experience. Well done.
reviewed by success06 on November 29, 2006 4:03 PM

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This book got me so hooked in reading that I didn't even want to go to bed last night. I like how this book is formatted. It tells you straight to the point on what to do. Then, she illustrates why it's beneficial to do that with real life experiences. Every sentence in this book has so much value. I kept typing up notes that ended up six pages long and possibly even more once I finished reading it today! This book is a keeper!
reviewed by allnet on November 29, 2006 6:29 PM

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