Seeing What's Next: Using Theories of Innovation to Predict Industry Change 
asked by axelrose on November 13, 2006 5:56 PM
When a disruptive innovation is launched, it changes the entire industry and every firm operating within in
This book argues that it is possible to predict which companies will win and which will lose in a specific situation—and provides a practical framework for doing so.
Most books on innovation—including Christensen’s previous two books—approached innovation from the inside-out, showing firms how they can create innovations inside their own companies. This book is written from an “outside-in” perspective, showing how executives, investors, and analysts can assess the impact of a new innovation on the firms they have a vested interest in.
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My eyes were opened when I read Clayton Christensen's books on disruptive innovation.
In Seeing What's Next, Christensen chastises Wall Street analysts for their inability to see beyond current trends. -- I lived in that world for 10 years and he's right.
Extrapolating future scenarios from current trends is a dangerous business and it seldom works for investors. And it fails miserably as a method for businesses to find the next big thing, which a lot managers try to do. A new framework for analyzing identifying tech trends is needed and Christensen's theories on disruptive innovation are a great starting point, and an inspired way to think about innovation.
The book offers a framework for undertsanding and anticipating trends. This includes a recap of the theory of disruption and has a few chapters that serve as casebook examinations of industries facing disrption, including the telecom sector, higher education and aviation.
While not as strong a book as his earlier work, The Innovator's Solution or the first breakthrough on disruption, The Innovator's Dilemman, Seeing What's Next is a more practical guide for managers. The reason: Christensen, a Harvard professor, allows his theory to evolve from his management consulting activities.
In Seeing What's Next, Christensen chastises Wall Street analysts for their inability to see beyond current trends. -- I lived in that world for 10 years and he's right.
Extrapolating future scenarios from current trends is a dangerous business and it seldom works for investors. And it fails miserably as a method for businesses to find the next big thing, which a lot managers try to do. A new framework for analyzing identifying tech trends is needed and Christensen's theories on disruptive innovation are a great starting point, and an inspired way to think about innovation.
The book offers a framework for undertsanding and anticipating trends. This includes a recap of the theory of disruption and has a few chapters that serve as casebook examinations of industries facing disrption, including the telecom sector, higher education and aviation.
While not as strong a book as his earlier work, The Innovator's Solution or the first breakthrough on disruption, The Innovator's Dilemman, Seeing What's Next is a more practical guide for managers. The reason: Christensen, a Harvard professor, allows his theory to evolve from his management consulting activities.
reviewed by mountaindew on November 21, 2006 12:37 AM
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Seeing What's Next is one of the smartest books I've read.
I love the one observation made about this book as I can relate to the way my children and I have totally different tastes yet we share the same enthusiasm for certain passionate writers: 'Just as kids await the latest Harry Potter installment, so do business leaders look for Clayton M. Christensen's next offering'
Someone please shoot me if I stop being enthusiastic about story tellers and prophets of Christensen's caliber ...
I love the one observation made about this book as I can relate to the way my children and I have totally different tastes yet we share the same enthusiasm for certain passionate writers: 'Just as kids await the latest Harry Potter installment, so do business leaders look for Clayton M. Christensen's next offering'
Someone please shoot me if I stop being enthusiastic about story tellers and prophets of Christensen's caliber ...
reviewed by jdog on November 29, 2006 12:17 PM