This book is deservedly already an international management classic, and should be required reading for anybody who needs to interact with other nationalities and cultures. Hofstede got there first with his classifications of cultural dimensions, but Hampden-Turner & Trompenaars' are arguably more compelling, and - more importantly - the book is both highly readable and replete with case studies. It gives American and Northern European business people insights into why their assumptions about what motivates people from other parts of the world are wrong, and why so many US-centered initiatives founder on the rocks of unrecognized cultural differences. Send a copy to the White House!

This is a shorter, and more condensed version of the authors' earlier book 'Building Cross Cultural Competence'. In this book, the authors' target managers and business people who are looking to understand cultural differences and how to deal with them in a variety of circumstances and situations. Each chapter begins with am introduction to one of the dimensions, a discussion of how the differences manifest themselves and concludes with 'tips' on how to deal, and how to do business, with the different culture explored in that chapter.

The authors use the same six dimensions of culture introduced in their earlier work (universalism vs. particularism; individualism vs communitarism; specificity vs. diffusion; achieved status vs. ascribed status; inner direction vs. outer direction; and sequential time vs. synchronous time), but they present these dimensions in a much more accessible and simple manner with more emphasis on what each dimension actually means for business people and how it affects business-related situations.

This book has become the reference for business people and managers in the area of culture. Simple and very well written without losing credibility; this is a book that will enlighten and guide any manager in dealing with people from other cultures. While in some ways it is a 'western-centric' book (targeted to Western - especially US - managers), it remains very useful for managers from other cultures since the authors have attempted to keep the examples and discussion culturally neutral.

At last from Europe, a clear, concise, readable explanation of the critical dimensions of international management. It places culture in a perspective that allows for applications internationally and within the diversity of single nations.

David C. Wigglesworth, Ph.D. is an international/intercultural human resource, management, and organization consultant and president of D.C.W Research Associates International in Kingwood, Texas, USA. He can be reached at dcwigg@earthlink.net

An excellent overview of culture and cultural differences. For a more specific look at Americans, read Working with Americans (Stewart-Allen/Denslow)