It hasn't been too long since I started in the Customer Service industry, but I do have to say this book has changed my entire way of thinking when it comes to customer service. I highly reccomend it, and it doesn't matter what type of company you work for, somewhere along the line you have to answer to customers, whether it is someone at a store buying a product from you directly, or whether it is someone that works on the other side of the assembly line, a customer is whoever comes in contact with your product. I absolutely reccomend this book to anyone who has ever been dissatisfied before.

I just read a few of the reviews for this book, Raving Fans that were less than satisfactory. I must say to those who thought after reading this book that it was pointless, simplistic to the point of insulting, disappointing, or over the top, that it's just that exact mentality the whole book is based on. I really hate to color one gender in this fashion but it unfortunately is true, usually it's a man who can't possibly see that the solutions to most customer service problems are just that simplistic. It may seem corny, over the top, or maybe simplistic but this book clearly addresses the problem with customer service today, in that no one cares or is brave enough to venture returning to true customer oriented values, or brave enough to be different. It's all about squeezing that dollar for more than what it's worth, instead of investing that dollar to develop long term loyal customers. Customers that will go out of their way to do business with a provider if the provider cares enough about them to listen to them and give above what they are expecting. I know what I am talking about, I am a customer, and at best I only occasionally see a flicker of barely satisfactory customer service actions with the business's I donate my dollars to, but for the most part my customer service experiences are definitely a "No-Customer-Service kinda Customer Service World". Not only am I a customer but I am a customer service provider as well. I have always performed my job with the Raving Fan mentality; I just didn't know what it was called. It's good to know that my work reputation is directly related to providing "Raving Fan" type Customer service. It's too bad that the majority of business's out there are managed by the mentality, that it's all about the dollar and the customer is privileged to have me as a provider.

See ya, would hate to be your cio/ceo. It's just that simple. change is good, if you don't, bye. i extrapalated the simple concepts to help build the best suite of teams' of employees. Something like i have a vision for my team of managers, and part of that vision is what they need from me, they in turn need to develop their own vision of their team which includes what their team members need from them. By building that type of relationship/team, we can really provide an exceptional product.

Raving fans is an excellent book for those that are trying to improve their businesses customer service and how the customer is viewed. Although at times it may seem over the top, from a cost analysis basis, even if a business cannot afford the costly improvements, focusing on low to little cost improvements can radically improve your business alone.