Mad as a magazine hit its pinacle in the mid 1960s and then began a decline away from the adult readership to the aimed at kids pap it is today.

The 1970s was however was a fertile period but you can see Mad's shift away from social issues towards the entertainment industry.

Still a fun read though.

Reading this book shows you MAD Magazine as it once was, the only place where anyone and anything can be slammed without stirring contrversy. I am a MAD subscriber and the issues I get have a lot of sexual innuendo or white trash humor or stereotypes of young adult life. (But it's still funny) MAD was great in the 70s, and am I glad to own a copy of this!