Ideaspotting: How to Find Your Next Great Idea 
asked by potato on November 10, 2006 4:55 AM
THE NEXT BIG IDEA IS OUT THERE—YOU JUST HAVE TO KNOW HOW TO SPOT IT Creativity is crucial to business and design success. How do you unleash bursts of creativity, increase occurrences of spontaneity and ultimately find great ideas? Through anecdotes, interviews, quotes, tips, creative exercises and success stories from the biggest corporations in the country, author Sam Harrison shows you how to think outside the box—then throw away the box for good. You'll be encouraged to: *Listen and observe *Step outside your daily routine *Explore through travel *Find ideas in nature *Break out of ruts *Learn from mistakes *Get past the surface *Connect existing ideas Busy professionals CAN learn how to peek under the mundane to find the magical, to find insights rather than information, and to learn what makes their clients laugh, cry, scream—and ultimately buy. "One good idea is all you need to change your life; this book shows you how to find it."
—Brian Tracy, author of Getting Rich Your Own Way "If the best way to find a good idea is to find lots of ideas, then here's the best guidebook I know for your hunt."
—Brian Collins, Ogilvy & Mather Brand Integration Group "Exercise for the brain is just as important as exercise for the body. In Ideaspotting, Sam Harrison stretches your mental muscles in a way you'll never forget."
—Al Ries, author of The Origin of Brands
Reviews
0%
0%
Read this book when I was working on an important assignment. The timing was brilliant because I was coming out with predictable boring ideas. This book helped me look at the issue in a hundred different ways. The techniques for spotting ideas are really simple and we can use them any time anywhere.
If you have to submit proposals/ideas to clients/management, do not do so until you have seen this book.
If you have to submit proposals/ideas to clients/management, do not do so until you have seen this book.
reviewed by runabout on November 11, 2006 6:05 PM
0%
0%
This is one of the best books I've read on generating creative ideas, and I've read many of them. It is clear, simple and to the point, and gives plenty of examples of creative techniques and applications. The book has many references to a wide variety of creatives, from the most well known (Da Vinci, etc) to those lesser known to the common man yet creating effectively in their own spheres. It also provides useful note-taking areas for specific creative tasks, which are wonderfully effective for following up on the suggested activities.
reviewed by samoan on November 28, 2006 7:55 AM
0%
0%
As a writer I'm constantly in search of ideas: how to structure a story, which fact-finding methods to use, what sources to interview, and, most importantly, where to look for new topics to write about. As a freelancer I have to keep myself motivated enough to continue hacking away at the iBook even when all inspiration has fled. And as a creative person, I've got the "Negative News Network" constantly broadcasting in my head, worrying my next idea will never be as good as my last.
Ideaspotting is three books in one: a handy collection of advice from all the greats to console me in troubled times, a set of exercises sure to dump all the excess slush from my brain, and honest-to-god new ways to think about my work, my passions and my life. Ideaspotting is a philosophy about how to open yourself up to all the world has to offer. And it works.
Ideaspotting is three books in one: a handy collection of advice from all the greats to console me in troubled times, a set of exercises sure to dump all the excess slush from my brain, and honest-to-god new ways to think about my work, my passions and my life. Ideaspotting is a philosophy about how to open yourself up to all the world has to offer. And it works.
reviewed by speaker on November 28, 2006 11:12 AM
0%
0%
Harrison mentions the word "alchemy" in this book, and that's just what it is. He converts words on a page into ideas which produce results. I have found his ideas helpful both in business and in my personal life.
Strongly Recommended
Pamela M
Regional Broadcast Manager
Atlanta, Ga.
Strongly Recommended
Pamela M
Regional Broadcast Manager
Atlanta, Ga.
reviewed by ronmiller on November 29, 2006 3:14 PM
0%
0%
I just finished teaching a class on creativity, and this could be the text book for my future classes. Harrison has brought together things that some do naturally without thinking, and puts it before those of us that forget we should be living creatively every day. A gem of a book that will be dog-eared in no time!
reviewed by dataworld on November 29, 2006 6:18 PM