Another book that is definately a "must buy", especially if you're a logo designer.Funny thing is, the publisher has released another book that is especially focused on logos named "logo index" but i find this "idea index" to be a hundred times more useful when it comes to logos.

So what kind of book exactly is it ?

It's a book about design principles.In other words, the book consists of hundreds of instructions, guides and examples of ways to apply certain design principles.Every principle is illustrated with one or more examples, most of them being logos.While many of the principles do not reinvent the wheel, it's *the* book to have handy when having a "designer's block" staring at a white sheet of paper not knowing where to begin or just when you're looking for ideas to start.

What makes this book so much more valuable than any of these logo collection books is that its focus is on principles, not nice logo examples only.In other words, this book helps you to develop your *own* ideas instead of seduce you into copying a logo you found in one of the collection books.

It also does apply for not only logos but anything where good graphic design principles are asked for.It's a real workbook just as Cabarga's book "Logo Font & Lettering Bible" is (which i highly recommend as well) and i would not want to be without it.

I am an architecture student who is always looking for new ideas on how to present my work graphically. I purchased 'Idea Index' after having read all of the great reviews about the book. I believe it is a perfect reference for beginners who have little experience in the field of graphic design, and also for those who have a penchant for Microsoft clip art.

For anyone who is serious about graphic design, consider purchasing something with more substance.