A complete guide to succeeding in today's burgeoning seminar business—from developing a program and market testing, to pricing, promotion, advertising, and more! How to Develop & Promote Successful Seminars & Workshops The adult education business—seminars, workshops, classes, conferences—is one of the fastest growing industries in the country and, for many, extremely profitable. Now, Howard Shenson shares proven-effective, research-based strategies responsible for filling more than one million seminar seats, to allow anyone with marketable knowledge to succeed in the seminar business. You'll learn:How to select a marketable subject and test market any seminar for about $1,000 or lessHow to develop a dynamic program and effective program materialsHow to create a powerful, registration producing marketing strategy and design winning promotional materialsHow to assess promotional effectiveness and fine-tune marketing to increase salesHow to evaluate and choose where and when to conduct your seminar or workshopHow to select hotel and conference facilitiesHow to price your program to ensure maximum registrations/profitabilityHow to develop or obtain program materials and how to add to your profits through back-of-the-room sales of products and servicesHow to creatively select and rent mailing lists, and maximize your direct mail response while reducing marketing expense