Get Clients Now!: A 28-day Marketing Program for Professionals, Consultants, And Coaches this question feed

asked by pits on November 15, 2006 5:37 AM
Foreword by Jay Conrad Levinson, author of the "Guerilla Marketing" series

Get Clients Now empowers readers with its 28-day plan for energizing their marketing efforts and dramatically increasing their client base. With over 100 tactics, tools, and foolproof recipes customizable for any professional service business, this new edition is powered up with road-tested strategies for relationship-based marketing in the Internet age, plus proven techniques for overcoming the fear, resistance, and procrastination that block effective action. Readers will learn:

* how to choose the right marketing tactics for their situation and personality
* a foolproof method to diagnose exactly what is missing in their marketing and how to fix it
* how to use the latest Internet marketing techniques like e-zines, search engine optimization, and blogging
* hands-on approaches for replacing unproductive cold calling with the power of relationship marketing
* and much, much more!


Reviews

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I'm not fan of business and marketing books, but I picked this one up and started reading it this weekend. It immediately has inspired me to begin the program. Hayden doesn't introduce any radically different marketing strategies. If you've been trying to build a business and if you've read other books or articles on marketing, you know how important it is to gain prospects, do follow-up, network, and advertise. She covers all those traditional marketing strategies. But what makes this book different is that she provides a program approach that will help you get focused and measure your growth and results.

Get Clients Now! is very accessiable and useful for those who don't like marketing their business but know they need to in order for their business to survive. Her 28-day plan puts in you control. It's not about doing things her way, but about doing things that are unique to your particular strengths and needs for marketing your business.

I'm just starting the program today, but already I can see that I will reach my goals or part of them by the end of the program. And even if I don't reach my ultimate goals, I know that I'll be doing 75% dmore for my business in terms of marketing than I've done in the past year or so. Get Clients Now! is about getting focused and getting results.
reviewed by hooked on November 26, 2006 5:23 AM

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CJ is a master in the field of business development and her book reflects that mastery. Her down to earth style of writing is clear, accessible and practical. The book gives you lots of ideas that you can put to use right away. I highly recommend this book and recommend it in my classes.
Leslie Lupinsky, MCC, CPCC Co Author of The Inspired Business Approach and Co Founder of Business Catalyst Institute
reviewed by daddyadd on November 27, 2006 1:58 PM

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As a self-employed service professional, I've read and bought numerous books on marketing. Get Clients NOW! is, by far, the one that's helped me the most. Back in 2000 when I launched my coaching business, I needed direction in how to best put myself out there to attract prospective clients. This book helped me focus on consistently implementing a few marketing strategies and a handful of effective actions instead of scattering myself thin, trying to do everything. As my schedule filled with clients, my challenge then became how to follow-up with prospects and potential referral partners. My needs changed as my business grew, but because Get Clients NOW! offers a flexible approach--you create a customized marketing plan based on your present goals and challenges--it's been able to support me in every stage.

Reading this book will give you hundreds of great ideas to help you market a service business. For best results, however, don't just read the book--commit to fully working the program. Fill out the action worksheet with your choice of marketing strategies, success ingredients and daily actions. Use the tracking worksheet and daily readings to help you stay in action. This is one book that, if followed, really delivers what it promises. You will Get Clients NOW!
reviewed by runaway on November 28, 2006 1:23 PM

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