Entrepreneur Magazine's Ultimate Small Business Marketing Guide: Over 1500 Great Marketing Tricks That Will Drive Your Business Through the Roof

asked by advisor on November 23, 2006 7:05 PM

The most authoritative and comprehensive marketing book available, the Guide is packed with marketing tricks and secrets that top business and sales professionals use daily to devour competition, close more sales, win new customers, and keep them coming back. It was developed for small-business owners who are looking for cost-effective ways, both innovative and time-tested, to market their businesses, products and services.

In addition to chapters on research, planning, competition, customer service, advertising, direct marketing, networking, Web sites and many other topics, Stephenson's meaty volume provides hundreds of handy online resources, checklists and sample forms. And it's written in a straightforward, jargon-free style that's easy to understand and put into practice.

Buy this book

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Reviews

This book is not a cover-to-cover book about marketing theory, but rather a large series of examples that cover many marketing categories and topics. While I can't say I use a lot of these ideas everyday, many are good and for me, the best benefit is reading a wide variety of ideas in general. Marketing is more creativity than science in my opinion (once you identify a real market with some measure of certainty), so reading such a varied collection gets my mind thinking in new directions. That alone made the book worth it for my money. YMMV.

reviewed by allnet on November 26, 2006 2:33 AM

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Very comprehensive from a topic standpoint! May not completely discuss a topic, but it covers them all. It also provides a tremendous amount of great ideas, which was what I purchased the book for.

reviewed by 90210 on November 28, 2006 11:32 AM

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I originally checked out a copy of this book from my local library. However after reading it cover to cover, I wanted to purchase my own copy. The author comes up with some really good and practical marketing ideas. I used some of the ideas in the book to come up with a couple of marketing pieces for the local non-profit organization that I am currently volunteering with. The book does a good job of telling the reader what to do, but it falls a little short in telling how to do it. Overall, it is a good book to have in my business library.

reviewed by noreason on November 28, 2006 4:18 PM

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The directory teaches how to begin a start-up business. The basic steps are as follows:
- get started and avoid analysis paralysis
- decide on a title for the company
- start-up planning and implementation
- decide on whether or not it is home-based
- deal with legal dimensions
- do franchise research
- research the market

Sample businesses cited by the author are as follows:
- mobile computer training
- online wedding consultant
- 800 call center
- proposal writer
- used computer sales
- computer upgrades
- virtual tours
- leatherassociation.com
- second hand clothing store
- used wedding gowns
- education day care centers

The acquisition is well worth the price for the information content provided. The presentation is well-organized and easy
to read.

reviewed by mike on November 29, 2006 4:35 AM

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If you want to become a master marketer and increase profits, buy this book! You won't be sorry.

reviewed by crick on November 29, 2006 8:21 AM

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add a new book!