Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media 
asked by jazzman on November 18, 2006 11:48 AM
This text surveys the field of modern electronic media and beyond. Beyond, more than a word in the title, refers to the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The authors of Broadcasting, Cable, the Internet and Beyond have three main goals for every edition: 1) to convey the excitement of the industry, 2) to provide a survey of the industry, and 3) presenting a readable text that makes even the most difficult information understandable. With new information and innovations added to an already strong foundation, this edition achieves each of these goals, again.
Reviews
This book has been used broadly in American Universities from the first Edition. This book provides a lot of infomarion about history, procedure, and broadcating technology itself in the United States. Currently, the area of broadcasting has been broaden into Internet. Web-casting is one of new types of broadcasting internationally. This 4th edition includes this new shapes of broadcasting on the Web. I hope this edition gives more insights of American broadcasting systems.
reviewed by alec on November 19, 2006 10:08 AM
