101 Ways to Promote Your Web Site: Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic this question feed

asked by ctj on November 15, 2006 5:51 PM
The key to a web site’s success is its ability to entice surfers to stop at that site, absorb what it offers, and return at a later date. This guide provides tools such as templates, checklists, and forms as well as proven techniques such as using e-mail, links, and online advertising to increase the number of initial users and repeat visitors to the web site. This resource will prove invaluable to entrepreneurs, small business owners, corporate marketing managers, and consultants seeking the skills needed to make a web site successful. This replaces 188506845X



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This book is for both the novice as well as the seasoned web marketer/promoter. Just when you thought you knew how to attract more visitors to your site, you learn little tricks like meta tags, news groups, and using audio or video on your site. Although the book didn't include where you could find audio or video samples, I found a source at www.insider-sources.com under the link: www.insider-sources.com/EvenMore.htm.
reviewed by geri1956 on November 20, 2006 10:01 AM

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This book is a definite MUST HAVE for any website designer, newbie to web design and anyone and everyone who has an online business. Simple, easy to understand visuals compliment the text, which is written in a very simplistic manner. This book is wonderful - magnificent - excellent, and will help you greatly understand the elements of successful web design. I've used it to consistently update my own website, at:
http://www.aei.dli.com
If you don't have this book, you're missing out on your single-most-important investment in your professional life!
reviewed by costa on November 21, 2006 7:06 PM

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This book was the text for a course I took on the International Webmaster's Association web site. The course, Web Site Promotion, has a syllabus which matches this text fairly closely. I found the course and the book very useful.

The book functioned exactly as a textbook should. It provided fairly complete discussions of the several topics and a great deal of resource information including especially web sites providing a wide range of information and opportunities.

The course and the book has provided me with a far more complete inventory of sources, possibilities, definitions, techniquies, etc. than I have been able to come up with on my own. I intend to keep the book nearby as a reference for quite a while.

There is no question about the rapid change on the web. You must have a network of contacts that you can use to get up to date in any given area at the time you need to give attention to that area. You must have a network of contacts and websites that will enable to you learn about the NEW topics, areas, techniques, etc. that have been introduced to the web world at any point in time. But this book has given me a good starting base to work from now.

The writing is clear, the organization is good. If you already have your own network established and your own mental working model of the internet functions that interest you then you don't need this book. But if you are a relative beginner like me or if you haven't gone about your searches and record keeping in an organized way this book will definitely be worth the money.

Gene Stickley

reviewed by stix on November 24, 2006 10:15 AM

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This book is o.k. for novice but if you have been on the Web for a while, you will not find anything new in the book.

A search on the Web can easily find you more and better resources.

Much of the book can be condensed. It's a waste of paper and reader's time.

reviewed by fusionz on November 27, 2006 7:00 AM

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I'm quite disappointed by this book for several reasons. The book companion site has nothing but a handful of links copied from the book and many of them are already invalid!! Yet it makes the site seem like a valuable resource. Talk about overselling the product!!

I agree with several of the reviews here that this book lacks substance and not even a novice would find it useful. The concepts are well rounded but they are not supported by practical techniques. Knowing what works is not the same as how to make it work. That's the difference, my friend.

reviewed by madfool on November 27, 2006 8:43 PM

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