101 Ways to Promote Your Web Site: Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic 
Reviews
http://www.aei.dli.com
If you don't have this book, you're missing out on your single-most-important investment in your professional life!
The book functioned exactly as a textbook should. It provided fairly complete discussions of the several topics and a great deal of resource information including especially web sites providing a wide range of information and opportunities.
The course and the book has provided me with a far more complete inventory of sources, possibilities, definitions, techniquies, etc. than I have been able to come up with on my own. I intend to keep the book nearby as a reference for quite a while.
There is no question about the rapid change on the web. You must have a network of contacts that you can use to get up to date in any given area at the time you need to give attention to that area. You must have a network of contacts and websites that will enable to you learn about the NEW topics, areas, techniques, etc. that have been introduced to the web world at any point in time. But this book has given me a good starting base to work from now.
The writing is clear, the organization is good. If you already have your own network established and your own mental working model of the internet functions that interest you then you don't need this book. But if you are a relative beginner like me or if you haven't gone about your searches and record keeping in an organized way this book will definitely be worth the money.
Gene Stickley
A search on the Web can easily find you more and better resources.
Much of the book can be condensed. It's a waste of paper and reader's time.
I agree with several of the reviews here that this book lacks substance and not even a novice would find it useful. The concepts are well rounded but they are not supported by practical techniques. Knowing what works is not the same as how to make it work. That's the difference, my friend.
