Kremer's exhaustively thorough guide is an extremely valuable resource for authors and publishers. The Table of Contents consists of 10 pages - you can simply drink a cup of tea, languishing there while you read through it to absorb the depth and detail to know exactly what chapters to pounce on first. Excellent how-tos and easy-to-follow, albeit so much to consider, you might re-think authoring your book at all! Just kidding... just because he's researched it, included it here (whatever "it" is), does not mean you must read the entire 674 pages and apply everything. Obviously, some of the material will "speak" to your needs and a lot may not.
In my case, I have at least 50 colorful paper clips attached to page tops, designating highlighted specifics. Some of the info is clearly outdated, changed URLs, etc.
It is definitely the most complete, comprehensive handbook I own on the subject of publishing and marketing.
I highly recommend it for authors planning to get involved with the marketing of your book, even if you have a publisher (not yourself), you will be expected to do your part. Then, when your publisher stops promoting, you'll be ahead of your game with enough knowledge to not miss a beat, while continuing to sell your books.
You will probably want to buy the latest version for all the updates!
Pie Dumas - Author & Life Coach

The information contained in this book is priceless! The author has broken down the many ways of marketing your book, making it an easy read especially for new authors. It's like having your very own personal marketing professional right by your side providing you with pertinent information needed to becoming a bestselling author. Authors and publishers alike will certainly benefit from the knowledge contained in this outstanding work of art.

John's book, 1001 Ways to Market Your Books is an invaluable tool for the new author who is struggling to get a foot in the door. Tried and true methods, contacts, tips on how to approach the media, going the extra mile for the customer, a veritable indispensable bible for the author. Thank you, John, for paving the way. D. H. Clair, author of The House on Slocum Road.

About one month before my book hit the bookstores and amazon, I read John Kremer's book. I was so mad at myself for not reading it earlier. While reading John's book, I put a start next to all the ideas that I thought would work for me. By the time I finished the book, I had a book marketing plan. The biggest problem with the plan is that I was late on steps that I should have started months before publication date that are clearly outlined in John's book. Now I have an orderly plan with ideas and contacts that I would have never considered before reading John's book.

His new edition also does a great job covering internet marketing which today is extremely important.

John has so many excellent ideas and so many contacts to implement the ideas that it is inconceivable that every author would not derive enormous benefits from buying and reading this book. His table of contents and index are so detailed, you can easily find whatever you are looking for.

I have also found that lots of clients entertain dreams about writing a book. I tell people thinking about writing a book to think about the marketing of the book before they even write it. I actually bought a case of John's books and have been passing them out to people that mention they are thinking about writing a book. People LOVE getting this book as a gift. It is the best business gift for less than $30 that I know.

James Lange, CPA/Attorney, Author, Retire Secure!